The Fast Traack by Traackr Traackr

Empathic, flexible, and analytical.
 
These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing. 
Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for EMEA at UGG, Roberta embarks on a challenge that many marketers face – how to keep your brand relevant in this fast-paced digital world.


In this podcast episode, you'll hear Roberta’s advice on how to build focused, relevant and impactful influencer programs. More importantly, you’ll hear how the skills that Roberta picked up during her influencer marketing career have set her up to keep UGG and its Classic Boot iconic.


During the conversation, Roberta also shares
Why all marketers should embody a chameleonHow to set attainable goals for your influencer programHer favorite metric for measuring influencer marketing success across different marketsWhy she’s excited for the next generation - Gen AlphaKeep up with Roberta by connecting with her on LinkedIn.

Know another Rockstar in influencer marketing? Let's get them on the show!

Email us at ft@traackr.com. 

Curious, agile, and creative. 
These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA.

Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone.

In this podcast episode, you'll hear how the skills that Elena picked up during her influencer marketing career helped her overcome big challenges — like pivoting strategies during the pandemic and convincing her CMO that Derm's dancing on TikTok would actually work.

During the conversation, Elena also shares
The biggest myths in influencer marketing The importance of trusting your creativity The power of building influencer relationships (and why you shouldn’t underestimate it!)The significance of ownable momentsThe number one way to convince your executive team that your influencer program is worth it Keep up with Elena by connecting with her on LinkedIn & Instagram.

Know another Rockstar in influencer marketing? Let's get them on the show!

Email us at ft@traackr.com. 

In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion. 
During the conversation, Tiffani shares the following,
The value in fostering a strong brand community The need for data to make decisionsThe collapse of the marketing funnel - and what that means moving forward.The correlation between eCommerce and influencer marketing (hint: has to do with creators!)How to scale without breaking the magic of the brand Tell us what you thought of this episode by emailing us at ft@traackr.com. 

In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand.    
During the conversation, Tomei shares
How word-of-mouth marketing is at the core of the business The value of using core values in every aspect of the business How to effectively use TikTok to drive business goalsThe future of selling beauty productsTell us what you thought of this episode by emailing us at ft@traackr.com. 

This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future. 
During the conversation, Dustin and Amy share
Specific examples of brand performing well on TikTokWhat they’re most excited about at TikTok 3 creators every beauty brand should keep their eyes on Tell us what you thought of this episode by emailing us at ft@traackr.com.

This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok. 
During the conversation, Dustin and Amy share
How TikTok makes creators feel safe How creators and brands need to be brave on the platformHow to approach creators with your brand’s story and valuesTell us what you thought of this episode by emailing us at ft@traackr.com.