The 2018 State of Influence 2.0: The Path Forward

Second Edition of the Global IM Research Study by Brian Solis, Altimeter Group

This year, we resurveyed the globe’s most innovative brand strategists, including Adobe, Cartier, Dyson, Google, L’Oréal, Melia Hotels International, Microsoft, Nissan and many more, to find out how influencer marketing is evolving. 

This new data and the testimonies gathered from 6 IM brand experts will help you understand what most advanced brands do to ensure successful IM programs, sharing light on the “tactical trap” we see emerging and threatening marketers’ progression.

Select key findings: 

  • Marketers value owned and earned first; see paid as means to amplify
  • This year marketers are 30% more likely to use some form of influencer technology
  • Among the most advanced companies, 65% manage IM through internal teams