Travelocity Case Study

HOW TRAVELOCITY’S INFLUENTIAL COMMUNITY GENERATED A POWERFUL SURGE IN BRAND AWARENESS

Online Travel Agencies are often seen as cold and purely transactional. By building a community of influential travel experts, Travelocity aimed to flip that perception. As a result, Travelocity created a more human, authentic connection with its audience—and achieved a powerful surge in brand impressions (+1,200%) and mentions (+1,000%) in the process.