State of Influence

Benchmark of Automotive Brands Among Top 300 Car Influencers

In this benchmark report, learn how 30+ automotive brands performed among influencers in 2017. Compiled using Traackr's influencer analytics, this report covers: 

    • Competitive Benchmarks for 5 vehicle categories
    • Benchmark data by region (NA, Europe, APAC) 
    • Special look at electric vehicles & pickup truck markets
    • Influencer activation figures for 30+ brands
    • Insights behind influencer selection 

    The type of data provided is used by global organizations to make strategic decisions for their influencer programs including: 

    • Determining influencer compensation strategies,
    • Program optimization with data-driven influencer selection; and,
    • Standardization of measurement frameworks.