Live Webinar

Live Webinar: The Rise of Influencer Marketing in B2B Technology

Six emerging trends and the impacts on influencers and brand executives in B2B technology

Webinar date/time:
Tuesday, October 10th, 8AM PT / 11AM ET

In The Rise of Influencer Marketing in B2B Technology paper (June 2017), Mark Schaefer and Evy Wilkins revealed six shifts emerging in leading technology companies. Now, the coauthors are teaming up on Tuesday, October 10th at 8AM PT / 11AM ET, for a live webinar to:

- Present the key findings from new industry research
- Share brand-new data illustrating how influencers impact B2B organizations
- Discuss how to apply the trends in practice to enable B2B success  

Based on interviews with 10 influencer marketing experts in the world’s largest technology companies, this webinar provides guidance for B2B marketers who are passionate about reimagining how to market technology in today’s connected, fragmented, and social world.

Mark Schaefer

Keynote Speaker, Marketing Strategist, Author

Evy Wilkins

VP, Account Based Marketing, Traackr