On-Demand Webinar

Webinar Recording: The Rise of Influencer Marketing in B2B Technology

Six emerging trends and the impacts on influencers and brand executives in B2B technology


In The Rise of Influencer Marketing in B2B Technology paper (June 2017), Mark Schaefer and Evy Wilkins revealed six shifts emerging in leading technology companies. In this on-demand webinar, the coauthors teamed up to:

- Present the key findings from new industry research
- Share brand-new data illustrating how influencers impact B2B organizations
- Discuss how to apply the trends in practice to enable B2B success  

Based on interviews with 10 influencer marketing experts in the world’s largest technology companies, this webinar provides guidance for B2B marketers who are passionate about reimagining how to market technology in today’s connected, fragmented, and social world.

Mark Schaefer

Keynote Speaker, Marketing Strategist, Author

Evy Wilkins

VP, Account Based Marketing, Traackr