The Rise of Influencer Marketing in B2B Technology

Six Paradigm Shifts Emerging in Leading Companies

With insights from 10 industry experts, uncover six seismic shifts in the B2B marketing landscape that expose common challenges and solutions when implementing and scaling influencer marketing.

While our "go-to" channels are in turmoil—or in permanent decline— there is one bright spot that is growing in importance at light speed: Influencer Marketing.

In this whitepaper, coauthored by Mark Schaefer, dive deep into trends shaping the practice of B2B influencer marketing in enterprise technology including: 

  • Emergence of micro-influencers and their role vis-a-vis macro-influencers
  • Importance of expert voices and their relationship with brand voice
  • Evolution of measurement from reach to outcomes
  • And more…