As influencer marketing matures and global organizations seek to scale programs, Traackr and Talk PR combined forces to author an unprecedented analysis of the impact of influencers on the beauty sector to help organizations explore what’s next for their influencer programs.
The major question is not should we be doing influencer marketing? But rather, how do we scale our program?”
The report brings together new data, based on the content produced by 1,000 global beauty influencers over the last two years and in-depth interviews with brand, agency and influencer leaders to provide global organizations from all industries with insights to guide their strategies in the coming years.
Included in the report: